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SUPREME LEADER
Supreme Leader is the Leader in Korean Krispy Chicken
BRAND PERSONALITY: Bold, tounge-in-cheek, cheeky korean
ENGAGEMENT: Guerilla marketing campaigns, 'secret society' loyalty programs
DEMOGRAPHICS: People who are highly influenced by social media and love Uber Eats
BRANDING: A light hearted comic book style / street-art take on propoganda posters. Repeated visual elements with a Korean edge
COLOUR PALLETTE: Bright colours, predominantly red with blue and yellow features.
BRANDING OVERVIEW
FLYERS STORE OPENINGS + PROMOTIONS
MENUS
ANIMATED SOCIAL TILES
STATIC SOCIAL TILES
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