MEGAN COX PORTFOLIO

Creative Direction for T2tea x Advent Calendars Launch: ‘Bring BIG flavours to the LITTLE joys’.

 

I really played with the concept of scale here, where each window of T2’s mega-packed Advent Calendars was a little world for customers to experience, every day.

 

We photographed and styled 18 miniature set designs, over 4 compositions, featuring 17 models (all requiring unique props, wardrobe and HMU). A big task, but thrilling to read our customers joy-filled reaction to the campaign photography online.

 

This was T2’s BIGGEST and best calendars yet, with large sales forecast within the first week, however we saw two of the three calendars sell out within the first 3 weeks - a record for T2 tea.