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T2 x Festive Campaign

Oozing with lick-your-lips delicious teas, decadent gifts and dazzling teawares, T2 tea’s Christmas collection was such a joy to bring to life!

 

My inspiration behind the creative concept "Let the good times pour" was a beautiful tea party illustration adorned on the hero product; The Tea Lover's 24 Days Of Fabulous Feasts Advent Calendar. We replicated this illustration in a real setting, organising hundreds of oversized jelly’s, Christmas puddings and gingerbread men, photographed by our ever talented in-house photography team on a luxurious green backdrop.

 

This festive collection features magnificent gold foiled stitching details which you will see wound around each creative asset in the suite. From the website landing page, PDP page and feature tiles, to our paid and organic online content, to the digital screen animation, in store printed POS material and beautiful gold foiled window displays in store.

MARKETING BRIEF + CREATIVE RESPONSE

STUDIO PHOTOGRAPHY

PAID SOCIAL STATIC - STUDIO PHOTOGRAPHY

PAID SOCIAL VIDEO - STUDIO PHOTOGRAPHY

AFFILIATE ADS - GIF

AFFILIATE ADS - STATIC

LIFESTYLE PHOTOGRAPHY SAMPLE

PAID SOCIAL STATIC - STUDIO PHOTOGRAPHY

WEBSITE PDP PAGE TEASER

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WEBSITE PDP PAGE

WEBSITE BANNERS

TEASER, LAUNCH, LAST CHANCE - EMAILS

WEEK 1 - 8 EMAILS

DIGITAL SCREEN

WINDOW DECAL

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FEATURE TABLE POS MATERIAL

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FEATURE TABLE HEADERS - ANIMATED

INSTORE VISUAL MERCHANDISE PHOTOGRAPHY

TVC

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